Work With Me
Strategic coaching & mentoring,
speaking engagements &
brand partnerships
If you're ready to grow your influence, communicate strategy clearly, and lead with more confidence — you're in the right place.
Coming Fall 2026
Strategic Design Leadership Coaching
Cohort program for senior designers ready to build the strategic influence and executive presence that drives career advancement
9-Month Cohort Program
Small group
Monthly 1:1 with Femke
Weekly deep dives with Design Leaders
Who is coaching for
Designers preparing for promotion to Senior, Staff, or Lead roles
New design managers building confidence and core leadership skills
Mid-to-senior ICs ready to influence decisions — not just execute them
I was feeling stuck when it came to things like growth and landing a new role as a Senior Product Designer. My sessions with Femke were incredibly helpful and insightful, they helped me spot gaps in my storytelling and discover new areas for growth.
Andrea, Sr. Product Designer
I had a valuable and fun conversation with Femke about the next steps in my UX career. She was so kind to listen to my concerns and perspective. She is a super thoughtful designer that really cares about other designers and wants to be helpful. It felt like design therapy and I am all here for it.
Laura
1:1 calls with Femke
Private Mentoring Sessions
Private sessions to get clarity, prep for tough conversations, and make smarter career decisions.
30 minutes
1:1 with Femke
On-demand
Who is mentoring for
Designers navigating a transition: new role, new level, or new direction
Designers facing a specific challenge that needs expert perspective
Anyone seeking targeted advice on portfolio, interviews, or career strategy
Femke provided a clear, strategic overview of the expectations for my current level and the role I'm aiming for. Her insight into managing self-doubt was particularly helpful, providing clarity and solid advice.
Angie
We met a few weeks back on super peer, and I just wanted to let you know that I've heard back from 5 companies for interviews! Thanks for the encouragement to start applying.
Anonymous
Keynotes & Workshops
Speaking & Workshops
Strategic design talks and workshops for conferences, companies, and design teams.
Get In touch
team@femke.design
Conference keynotes (30-60 min)
Team workshops (90 min - half day)
Virtual or in-person presentations
Panel discussions
Topics I cover:
Product Strategy for Designers
Building Strategic Influence & Stakeholder Partnerships
Design Leadership & Executive Communication
Crafting Design Principles & Vision
Cross-functional Collaboration
Past events
2024
Speaker for Jesse Showalter's Design Champs community
Speaker at the 2 day online design conference along with other industry pros.
2023
Carta
Private presentation for the design team at Carta.
Config — Figma Conference
Part of Figma Like the Pros.
Awwwards
Speaker at Awwwards conference in Toronto, Canada.
Speaking assets
The Influential Product Designer Talk
Femke has a talk titled The Influential Product Designer – a crash course in the skills needed to have strategic influence and build strong partnerships within your cross-functional teams.
Details about this talk can be found here.
Bio
Short Bio
Femke is a design lead at Gusto who started her career at tech giant Uber and Canadian fintech Wealthsimple. You can often find Femke creating videos on YouTube or recording her podcast Design Life. Femke currently lives on Vancouver Island, Canada.
Medium Bio
Femke is a design lead at Gusto who started her career at tech giant Uber working on payment experiences for drivers before joining the Uber Eats merchant team. Most recently she worked at Canadian fintech Wealthsimple on unified experiences. You can often find Femke creating videos on YouTube, creating pottery or hiking and mountain biking around BC. Femke currently lives on Vancouver Island, Canada.
Long Bio
Femke is a design lead at Gusto who started her career at tech giant Uber working on payment experiences for drivers before joining the Uber Eats merchant team. Known for her creative problem solving and product strategy, she's often working on complex, nitty gritty design problems.
You can often find her creating videos about design over on YouTube, sharing her thoughts on Instagram, podcasting on Design Life or hosting livestreams or mentor sessions. She's passionate about giving back and teaching what she knows to the next generation of designers.
Outside of work she enjoys hiking, mountain biking, camping, spending time with her dog (Kaya). Recently she's been getting into pottery. She currently lives on Vancouver Island, Canada.
I was struggling with presenting to right audience this workshop opened my eyes in so many levels. Thank you!
Ezgi, Lead Product Designer @RBC
Femke really demystified the art of influencing as a UX Designer with helpful tips and tricks I can start implementing into my team immediately. I loved the MVP -> MLP conversation since "Loved" is a huge word at Southwest Airlines.
Ashley, Principal UI/UX Designer @ Southwest Airlines
For Design and Product Tools
Brand Partnerships
Reach 150K+ mid-to-senior product designers through strategic partnerships and sponsored content.
Previous Partnerships
I've worked with clients such as Mobbin, Framer, Webflow, Figma, Replit and more.
Quick Walkthrough
Out tam at Fellowers absolutely loved working with Femke and her amazing team on a series of Reraft collaborations. They were kind, quick, and incredibly professional throughout the process.
Diana Tseva, Influencer Marketing Manager
Working with Femke and her team was an absolute pleasure. They brought Chronicle to life across Twitter, Instagram, and their newsletter in a way that felt authentic and deeply resonant with their audience. The results spoke for themselves: strong engagement on social, hundreds of high-intent clicks from their newsletter, and meaningful visibility for our brand.
Tejas, Founder