Upcoming live event on March 25th with Jess Eddy from Google!
How designers can build strategic influence at work
Coming Fall 2026
Strategic Design Leadership Coaching
Cohort program for senior designers ready to build the strategic influence and executive presence that drives career advancement
9 months
Small group
Group & 1:1 coaching
Who this coaching program is for
Designed for senior designers navigating strategic growth
01
Senior designers at mid-stage or high-growth companies
You are carrying significant responsibility and ready to increase your strategic influence
02
Newly promoted senior designers at large tech orgs
You are learning to operate at a higher level and navigate stakeholder complexity
03
Designers on the cusp of Staff/Lead promotion
You need guidance on strategic influence and business impact, not just craft excellence
04
Design managers building leadership capabilities
You are ready to shape product direction and organizational design maturity
The 9-month transformation
What You'll Achieve
Translate Design into Business Impact
Stop defending design with aesthetics. Learn to articulate your work in terms executives care about—revenue, retention, strategic differentiation—and connect every decision to company KPIs.
Build Stakeholder Influence & Executive Relationships
Understand cross-functional motivations, build coalitions, and cultivate executive sponsors. Navigate organizational politics and socialize ideas before formal meetings to secure buy-in.
Communicate with Executive Presence
Present with authority, craft compelling stories around your work, and handle high-stakes meetings without hesitation. Develop your 30-second, 2-minute, and 10-minute versions of any project.
Position Yourself for Career Advancement
Initiate strategic conversations at high organizational levels, mentor others on influence, and shape how design functions within your organization—becoming the designer executives seek out for strategic input.
Program format
How we'll work together
Weekly Group Coaching
Small-group coaching through strategic leadership themes. We workshop your real presentations, stakeholder challenges, and career moves—active problem-solving, not lectures.
Monthly 45 min 1:1 sessions with Femke
Private coaching on your specific challenges, career strategy, and advancement goals. Get personalized guidance tailored to your situation and company context.
Monthly Guest Leader Sessions
Learn from design leaders at Meta, Google, Stripe, and other top companies. They share tactical playbooks on executive influence, organizational politics, and strategic positioning.
Self-Paced Curriculum Materials
Access frameworks, templates, and resources on your schedule. Implement what you're learning immediately in your day-to-day work.
Cohort Mentorship Model
Join a cohort that overlaps with the graduating group for 3 months. Learn from designers actively completing their transformation—see real progress, not just testimonials.
Private Community Access
Connect with your cohort of 15 designers. Share challenges, practice presentations, and get support from peers navigating similar career growth.
Investment
Pricing Options
Pay in full
$6,800
Save $850 — equivalent to 1 month free
Pay quarterly
$2,550
/ every 3 months
Quarterly payments, same full program
36 group coaching sessions
9 private 1:1 sessions with Femke
9 guest leader sessions
Framework and template toolkit
Lifetime access to program materials
9 months of cohort community access
Alumni opportunities
What Happens After Graduation
option 01
Graduate & Exit
Complete the program with everything you've learned. Graduation is a real milestone—you'll leave with frameworks, relationships, and strategic capabilities that position you for advancement.
option 02
Alumni Membership ($180/month)
Continue with monthly alumni calls, ongoing curriculum access, and the opportunity to mentor newer cohorts. Stay connected to the community as you apply what you've learned.