Say goodbye to pixel pushing and hello to strategic influence
Learn how to build internal influence to get your design ideas approved and extend your impact beyond the canvas.
12 practical exercises
12 practical exercises
12 practical exercises
28 video lessons
28 video lessons
28 video lessons
21 guest speakers
21 guest speakers
21 guest speakers
Building conviction
Building conviction
Building conviction
Influencing product
Influencing product
Influencing product
100+ reading resources
100+ reading resources
Design strategy
Design strategy
Design strategy
24 expert clips
24 expert clips
24 expert clips
6 Notion templates
6 Notion templates
6 Notion templates
Storytelling
Storytelling
Taken by 500+ designers
Sneak Peek
Learn directly from design and product leaders while building confidence to drive strategy




















The modules are well-paced and easy to digest, making the content approachable yet impactful.

Vicki, Product Designer @ Teladoc Health
The modules are well-paced and easy to digest, making the content approachable yet impactful.

Vicki, Product Designer 
@ Teladoc Health
The modules are well-paced and easy to digest, making the content approachable yet impactful.

Vicki, Product Designer @ Teladoc Health
- Jack Horton, 
 Senior Content Designer @ Stripe
- Katrina Bautista, 
 Senior UX Lead @ Shopify
- Chloe Shih, Product Manager @ Discord 
- Taylor Palmer, Co-Founder of UX Tools  
- Jack Horton, 
 Senior Content Designer @ Stripe
- Katrina Bautista, 
 Senior UX Lead @ Shopify
- Chloe Shih, Product Manager @ Discord 
- Taylor Palmer, Co-Founder of UX Tools  
- Jack Horton, 
 Senior Content Designer @ Stripe
- Katrina Bautista, 
 Senior UX Lead @ Shopify
- Chloe Shih, Product Manager @ Discord 
- Taylor Palmer, Co-Founder of UX Tools  
The guest speakers added real-world insights that boosted my confidence.

Mehraj, Product Designer @ Walmart
The guest speakers added real-world insights that boosted my confidence.

Mehraj, Product Designer 
@ Walmart
The guest speakers added real-world insights that boosted my confidence.

Mehraj, Product Designer @ Walmart
Course in a nutshell
30 video lessons
Dive into in-depth video lessons packed with practical insights you can apply right away.
6 document templates
Apply what you learn instantly with templates for PRD's, Design Vision Planning & more.
72 reading materials
Deepen your knowledge with curated reading resources.
21 expert clips from leaders
Insights from design & product leaders at companies like Shopify, Google, Stripe & more.
Self-paced
Complete at your own speed and on demand, whenever it fits your schedule.
Lifetime access
Keep unlimited access to all course materials, forever.
12 practical exercises
Apply what you learn with hands-on writing exercises.
72 reading materials
Deepen your knowledge with curated reading resources.
21 expert clips
Enhance your learning with insights from industry experts.
Self-paced
Complete at your own speed, whenever it fits your schedule.
Lifetime access
Keep unlimited access to all course materials, forever.
Course Syllabus
Six modules to help you move from pixel pusher to product partner
Premium perks
Get access to deep dives from industry leaders and connect with 400+ designers in the Level Up Club to apply insights, share feedback, and grow your career.
15x Deep Dive videos
60min guest speaker deep dives from Booking.com, LinkedIn, Wealthsimple, Kroger, Hygraph and more
6x Product Manager Diary videos
Videos from Product Managers at Square, arena.im, Wealthsimple, One Knight Consulting, Stripes and Continuum
Level Up Club access
Join 400+ designers and get invites to monthly livestreams with industry leading guests, opportunity for Q&A and 1x free mentoring session with Femke
Premium perks
Get access to deep dives from industry leaders and connect with 400+ designers in the Level Up Club to apply insights, share feedback, and grow your career.
15x Deep Dive videos
60min guest speaker deep dives from Booking.com, LinkedIn, Wealthsimple, Kroger, Hygraph and more
6x Product Manager Diary videos
Videos from Product Managers at Square, arena.im, Wealthsimple, One Knight Consulting, Stripes and Continuum
Level Up Club access
Join 400+ designers and get invites to monthly livestreams with industry leading guests, opportunity for Q&A and 1x free mentoring session with Femke
1
Introduction to Product
Learn the fundamentals of product thinking and what it takes to build a successful product
5 video lessons
Hands on exercise: write problem statement
Practical homework material: write your own PRD
4 expert clips from PMs at Discord, IKEA, FinTech and Coda
12 further reading materials for growing in product and design careers
Downloadable video lessons slide decks
4 hours
1
Introduction to Product
4 hours
Built upon your understanding of the role and responsibilities of a PM.
5 video lessons
Hands on exercise: write problem statement
Practical homework material: write your own PRD
4 expert clips from PMs at Discord, IKEA, FinTech and Coda
12 further reading materials for growing in product and design careers
Downloadable video lessons slide decks
1
Introduction to Product
Learn the fundamentals of product thinking and what it takes to build a successful product
5 video lessons
Hands on exercise: write problem statement
Practical homework material: write your own PRD
4 expert clips from PMs at Discord, IKEA, FinTech and Coda
12 further reading materials for growing in product and design careers
Downloadable video lessons slide decks
4 hours
2
Developing a product strategy
5 hours
2
Developing a product strategy
5 hours
2
Developing a product strategy
5 hours
3
Crafting principles
4 hours
3
Crafting principles
4 hours
3
Crafting principles
4 hours
4
Leading through communication
4 hours
3
Crafting principles
4 hours
4
Leading through communication
4 hours
5
Become an engaging storyteller
4 hours
4
Leading through communication
4 hours
5
Become an engaging storyteller
4 hours
6
Influencing design culture
3 hours
5
Become an engaging storyteller
4 hours
6
Influencing design culture
3 hours
Premium perks
Gain the confidence to lead the next team update, start newsletters, and gain templates to help you step up.
15 guest speaker deep dives from Booking.com, LinkedIn, Wealthsimple, Kroger, Hygraph and many more
6 PM diaries from Square, arena.im, Wealthsimple, One Knight Consulting, Stripes and Continuum
Level Up Club access with 400+ designers
6
Influencing design culture
3 hours
All of the modules provided practical walkthoughts, explanations and examples of practical strategies and were incredibly insightful.

Daniel, Lead User Experience Designer @ Boomi
All of the modules provided practical walkthoughts, explanations and examples of practical strategies and were incredibly insightful.

Daniel, Lead User Experience Designer @ Boomi
All of the modules provided practical walkthoughts, explanations and examples of practical strategies and were incredibly insightful.

Daniel, Lead User Experience Designer @ Boomi
Who this course is for
Made for designers who want to stop watching others get promoted and prove they think like a product leader
Designers who want to shape product strategy
You're looking to move beyond being handed solutions – you want to influence the roadmap.
Designers on the cusp of Senior
You're looking to close a few gaps needed to finally land that promotion to Senior and gain trust from senior stakeholders.
Individuals who want to lead design process
You’re looking to take ownership, align teams, and lead design with confidence.
In-house designers who want to level up
You're confident in your craft – now you're looking to level up design strategy and influence.
Testimonials
Join designers who bridged the gap between 'Design Thinking' and 'Business Impact'
Based on 200+ reviews
- It opened up a growth area I didn't even know I had. - Jane Slaughter, Senior Product Designer @Philo  - The best word to describe the course is illuminating. It opened up a growth area I didn't even know I had. The knowledge that I gained from this course is invaluable, especially as a senior designer at a small startup. I have the confidence now to start implementing these tools in my day-to-day to become a strategy-armed product designer. 
- I already got a new job offer! - Qingyu Huang, Product Designer @Wanderboat.AI  - I already got a new job offer! I learned a lot about how to back my design solution with a design rationale from your course, and my design thinking become more rational and more like logic backed. I'm really, really thankful for that. Some of the questions we discussed was even the same as the interview questions! 
- I learned how to improve collaboration with my product partners, get involved early in product planning and be a better communicator! - Iana Mescova, Senior Product Designer, @Dayforce  - I learned how to improve collaboration with my product partners, get involved early in product planning and overall be a better communicator! The live working and Q&A sessions added a human touch to the course and I loved meeting so many new design pals across the globe! 
- I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions - Gemma Helyer, Senior Product Designer  - This course is by far the most engaging one I've taken. The short videos and tasks are perfect for my learning style. I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions based on goals and metrics and gain stakeholder buy-in. 
- Course provided me with the confidence to steer product strategy effectively - Liva Kacara, Product Designer @Nexudus  - If you are a designer looking to influence product vision and drive your design team's visibility, I highly recommend this course. It has provided me with the confidence to steer product strategy effectively, coupled with practical skills to execute it. The blend of live sessions and on-demand resources made the learning experience thoroughly enjoyable. 
- It opened up a growth area I didn't even know I had. - Jane Slaughter, Senior Product Designer @Philo  - The best word to describe the course is illuminating. It opened up a growth area I didn't even know I had. The knowledge that I gained from this course is invaluable, especially as a senior designer at a small startup. I have the confidence now to start implementing these tools in my day-to-day to become a strategy-armed product designer. 
- I already got a new job offer! - Qingyu Huang, Product Designer @Wanderboat.AI  - I already got a new job offer! I learned a lot about how to back my design solution with a design rationale from your course, and my design thinking become more rational and more like logic backed. I'm really, really thankful for that. Some of the questions we discussed was even the same as the interview questions! 
- I learned how to improve collaboration with my product partners, get involved early in product planning and be a better communicator! - Iana Mescova, Senior Product Designer, @Dayforce  - I learned how to improve collaboration with my product partners, get involved early in product planning and overall be a better communicator! The live working and Q&A sessions added a human touch to the course and I loved meeting so many new design pals across the globe! 
- I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions - Gemma Helyer, Senior Product Designer  - This course is by far the most engaging one I've taken. The short videos and tasks are perfect for my learning style. I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions based on goals and metrics and gain stakeholder buy-in. 
- Course provided me with the confidence to steer product strategy effectively - Liva Kacara, Product Designer @Nexudus  - If you are a designer looking to influence product vision and drive your design team's visibility, I highly recommend this course. It has provided me with the confidence to steer product strategy effectively, coupled with practical skills to execute it. The blend of live sessions and on-demand resources made the learning experience thoroughly enjoyable. 
- It opened up a growth area I didn't even know I had. - Jane Slaughter, Senior Product Designer @Philo  - The best word to describe the course is illuminating. It opened up a growth area I didn't even know I had. The knowledge that I gained from this course is invaluable, especially as a senior designer at a small startup. I have the confidence now to start implementing these tools in my day-to-day to become a strategy-armed product designer. 
- I already got a new job offer! - Qingyu Huang, Product Designer @Wanderboat.AI  - I already got a new job offer! I learned a lot about how to back my design solution with a design rationale from your course, and my design thinking become more rational and more like logic backed. I'm really, really thankful for that. Some of the questions we discussed was even the same as the interview questions! 
- I learned how to improve collaboration with my product partners, get involved early in product planning and be a better communicator! - Iana Mescova, Senior Product Designer, @Dayforce  - I learned how to improve collaboration with my product partners, get involved early in product planning and overall be a better communicator! The live working and Q&A sessions added a human touch to the course and I loved meeting so many new design pals across the globe! 
- I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions - Gemma Helyer, Senior Product Designer  - This course is by far the most engaging one I've taken. The short videos and tasks are perfect for my learning style. I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions based on goals and metrics and gain stakeholder buy-in. 
- Course provided me with the confidence to steer product strategy effectively - Liva Kacara, Product Designer @Nexudus  - If you are a designer looking to influence product vision and drive your design team's visibility, I highly recommend this course. It has provided me with the confidence to steer product strategy effectively, coupled with practical skills to execute it. The blend of live sessions and on-demand resources made the learning experience thoroughly enjoyable. 
- It opened up a growth area I didn't even know I had. - Jane Slaughter, Senior Product Designer @Philo  - The best word to describe the course is illuminating. It opened up a growth area I didn't even know I had. The knowledge that I gained from this course is invaluable, especially as a senior designer at a small startup. I have the confidence now to start implementing these tools in my day-to-day to become a strategy-armed product designer. 
- I already got a new job offer! - Qingyu Huang, Product Designer @Wanderboat.AI  - I already got a new job offer! I learned a lot about how to back my design solution with a design rationale from your course, and my design thinking become more rational and more like logic backed. I'm really, really thankful for that. Some of the questions we discussed was even the same as the interview questions! 
- I learned how to improve collaboration with my product partners, get involved early in product planning and be a better communicator! - Iana Mescova, Senior Product Designer, @Dayforce  - I learned how to improve collaboration with my product partners, get involved early in product planning and overall be a better communicator! The live working and Q&A sessions added a human touch to the course and I loved meeting so many new design pals across the globe! 
- I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions - Gemma Helyer, Senior Product Designer  - This course is by far the most engaging one I've taken. The short videos and tasks are perfect for my learning style. I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions based on goals and metrics and gain stakeholder buy-in. 
- Course provided me with the confidence to steer product strategy effectively - Liva Kacara, Product Designer @Nexudus  - If you are a designer looking to influence product vision and drive your design team's visibility, I highly recommend this course. It has provided me with the confidence to steer product strategy effectively, coupled with practical skills to execute it. The blend of live sessions and on-demand resources made the learning experience thoroughly enjoyable. 
- It opened up a growth area I didn't even know I had. - Jane Slaughter, Senior Product Designer @Philo  - The best word to describe the course is illuminating. It opened up a growth area I didn't even know I had. The knowledge that I gained from this course is invaluable, especially as a senior designer at a small startup. I have the confidence now to start implementing these tools in my day-to-day to become a strategy-armed product designer. 
- I already got a new job offer! - Qingyu Huang, Product Designer @Wanderboat.AI  - I already got a new job offer! I learned a lot about how to back my design solution with a design rationale from your course, and my design thinking become more rational and more like logic backed. I'm really, really thankful for that. Some of the questions we discussed was even the same as the interview questions! 
- I learned how to improve collaboration with my product partners, get involved early in product planning and be a better communicator! - Iana Mescova, Senior Product Designer, @Dayforce  - I learned how to improve collaboration with my product partners, get involved early in product planning and overall be a better communicator! The live working and Q&A sessions added a human touch to the course and I loved meeting so many new design pals across the globe! 
- I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions - Gemma Helyer, Senior Product Designer  - This course is by far the most engaging one I've taken. The short videos and tasks are perfect for my learning style. I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions based on goals and metrics and gain stakeholder buy-in. 
- Course provided me with the confidence to steer product strategy effectively - Liva Kacara, Product Designer @Nexudus  - If you are a designer looking to influence product vision and drive your design team's visibility, I highly recommend this course. It has provided me with the confidence to steer product strategy effectively, coupled with practical skills to execute it. The blend of live sessions and on-demand resources made the learning experience thoroughly enjoyable. 
- It opened up a growth area I didn't even know I had. - Jane Slaughter, Senior Product Designer @Philo  - The best word to describe the course is illuminating. It opened up a growth area I didn't even know I had. The knowledge that I gained from this course is invaluable, especially as a senior designer at a small startup. I have the confidence now to start implementing these tools in my day-to-day to become a strategy-armed product designer. 
- I already got a new job offer! - Qingyu Huang, Product Designer @Wanderboat.AI  - I already got a new job offer! I learned a lot about how to back my design solution with a design rationale from your course, and my design thinking become more rational and more like logic backed. I'm really, really thankful for that. Some of the questions we discussed was even the same as the interview questions! 
- I learned how to improve collaboration with my product partners, get involved early in product planning and be a better communicator! - Iana Mescova, Senior Product Designer, @Dayforce  - I learned how to improve collaboration with my product partners, get involved early in product planning and overall be a better communicator! The live working and Q&A sessions added a human touch to the course and I loved meeting so many new design pals across the globe! 
- I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions - Gemma Helyer, Senior Product Designer  - This course is by far the most engaging one I've taken. The short videos and tasks are perfect for my learning style. I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions based on goals and metrics and gain stakeholder buy-in. 
- Course provided me with the confidence to steer product strategy effectively - Liva Kacara, Product Designer @Nexudus  - If you are a designer looking to influence product vision and drive your design team's visibility, I highly recommend this course. It has provided me with the confidence to steer product strategy effectively, coupled with practical skills to execute it. The blend of live sessions and on-demand resources made the learning experience thoroughly enjoyable. 
- It opened up a growth area I didn't even know I had. - Jane Slaughter, Senior Product Designer @Philo  - The best word to describe the course is illuminating. It opened up a growth area I didn't even know I had. The knowledge that I gained from this course is invaluable, especially as a senior designer at a small startup. I have the confidence now to start implementing these tools in my day-to-day to become a strategy-armed product designer. 
- I already got a new job offer! - Qingyu Huang, Product Designer @Wanderboat.AI  - I already got a new job offer! I learned a lot about how to back my design solution with a design rationale from your course, and my design thinking become more rational and more like logic backed. I'm really, really thankful for that. Some of the questions we discussed was even the same as the interview questions! 
- I learned how to improve collaboration with my product partners, get involved early in product planning and be a better communicator! - Iana Mescova, Senior Product Designer, @Dayforce  - I learned how to improve collaboration with my product partners, get involved early in product planning and overall be a better communicator! The live working and Q&A sessions added a human touch to the course and I loved meeting so many new design pals across the globe! 
- I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions - Gemma Helyer, Senior Product Designer  - This course is by far the most engaging one I've taken. The short videos and tasks are perfect for my learning style. I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions based on goals and metrics and gain stakeholder buy-in. 
- Course provided me with the confidence to steer product strategy effectively - Liva Kacara, Product Designer @Nexudus  - If you are a designer looking to influence product vision and drive your design team's visibility, I highly recommend this course. It has provided me with the confidence to steer product strategy effectively, coupled with practical skills to execute it. The blend of live sessions and on-demand resources made the learning experience thoroughly enjoyable. 
- It opened up a growth area I didn't even know I had. - Jane Slaughter, Senior Product Designer @Philo  - The best word to describe the course is illuminating. It opened up a growth area I didn't even know I had. The knowledge that I gained from this course is invaluable, especially as a senior designer at a small startup. I have the confidence now to start implementing these tools in my day-to-day to become a strategy-armed product designer. 
- I already got a new job offer! - Qingyu Huang, Product Designer @Wanderboat.AI  - I already got a new job offer! I learned a lot about how to back my design solution with a design rationale from your course, and my design thinking become more rational and more like logic backed. I'm really, really thankful for that. Some of the questions we discussed was even the same as the interview questions! 
- I learned how to improve collaboration with my product partners, get involved early in product planning and be a better communicator! - Iana Mescova, Senior Product Designer, @Dayforce  - I learned how to improve collaboration with my product partners, get involved early in product planning and overall be a better communicator! The live working and Q&A sessions added a human touch to the course and I loved meeting so many new design pals across the globe! 
- I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions - Gemma Helyer, Senior Product Designer  - This course is by far the most engaging one I've taken. The short videos and tasks are perfect for my learning style. I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions based on goals and metrics and gain stakeholder buy-in. 
- Course provided me with the confidence to steer product strategy effectively - Liva Kacara, Product Designer @Nexudus  - If you are a designer looking to influence product vision and drive your design team's visibility, I highly recommend this course. It has provided me with the confidence to steer product strategy effectively, coupled with practical skills to execute it. The blend of live sessions and on-demand resources made the learning experience thoroughly enjoyable. 
- It opened up a growth area I didn't even know I had. - The best word to describe the course is illuminating. It opened up a growth area I didn't even know I had. The knowledge that I gained from this course is invaluable, especially as a senior designer at a small startup. I have the confidence now to start implementing these tools in my day-to-day to become a strategy-armed product designer.  - Jane Slaughter, Senior Product Designer @Philo 
- I already got a new job offer! - I already got a new job offer! I learned a lot about how to back my design solution with a design rationale from your course, and my design thinking become more rational and more like logic backed. I'm really, really thankful for that. Some of the questions we discussed was even the same as the interview questions!  - Qingyu Huang, Product Designer @Wanderboat.AI 
- I learned how to improve collaboration with my product partners, get involved early in product planning and be a better communicator! - I learned how to improve collaboration with my product partners, get involved early in product planning and overall be a better communicator! The live working and Q&A sessions added a human touch to the course and I loved meeting so many new design pals across the globe!  - Iana Mescova, Senior Product Designer, @Dayforce 
- I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions - This course is by far the most engaging one I've taken. The short videos and tasks are perfect for my learning style. I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions based on goals and metrics and gain stakeholder buy-in.  - Gemma Helyer, Senior Product Designer 
- Course provided me with the confidence to steer product strategy effectively - If you are a designer looking to influence product vision and drive your design team's visibility, I highly recommend this course. It has provided me with the confidence to steer product strategy effectively, coupled with practical skills to execute it. The blend of live sessions and on-demand resources made the learning experience thoroughly enjoyable.  - Liva Kacara, Product Designer @Nexudus 
- It opened up a growth area I didn't even know I had. - The best word to describe the course is illuminating. It opened up a growth area I didn't even know I had. The knowledge that I gained from this course is invaluable, especially as a senior designer at a small startup. I have the confidence now to start implementing these tools in my day-to-day to become a strategy-armed product designer.  - Jane Slaughter, Senior Product Designer @Philo 
- I already got a new job offer! - I already got a new job offer! I learned a lot about how to back my design solution with a design rationale from your course, and my design thinking become more rational and more like logic backed. I'm really, really thankful for that. Some of the questions we discussed was even the same as the interview questions!  - Qingyu Huang, Product Designer @Wanderboat.AI 
- I learned how to improve collaboration with my product partners, get involved early in product planning and be a better communicator! - I learned how to improve collaboration with my product partners, get involved early in product planning and overall be a better communicator! The live working and Q&A sessions added a human touch to the course and I loved meeting so many new design pals across the globe!  - Iana Mescova, Senior Product Designer, @Dayforce 
- I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions - This course is by far the most engaging one I've taken. The short videos and tasks are perfect for my learning style. I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions based on goals and metrics and gain stakeholder buy-in.  - Gemma Helyer, Senior Product Designer 
- Course provided me with the confidence to steer product strategy effectively - If you are a designer looking to influence product vision and drive your design team's visibility, I highly recommend this course. It has provided me with the confidence to steer product strategy effectively, coupled with practical skills to execute it. The blend of live sessions and on-demand resources made the learning experience thoroughly enjoyable.  - Liva Kacara, Product Designer @Nexudus 
- It opened up a growth area I didn't even know I had. - The best word to describe the course is illuminating. It opened up a growth area I didn't even know I had. The knowledge that I gained from this course is invaluable, especially as a senior designer at a small startup. I have the confidence now to start implementing these tools in my day-to-day to become a strategy-armed product designer.  - Jane Slaughter, Senior Product Designer @Philo 
- I already got a new job offer! - I already got a new job offer! I learned a lot about how to back my design solution with a design rationale from your course, and my design thinking become more rational and more like logic backed. I'm really, really thankful for that. Some of the questions we discussed was even the same as the interview questions!  - Qingyu Huang, Product Designer @Wanderboat.AI 
- I learned how to improve collaboration with my product partners, get involved early in product planning and be a better communicator! - I learned how to improve collaboration with my product partners, get involved early in product planning and overall be a better communicator! The live working and Q&A sessions added a human touch to the course and I loved meeting so many new design pals across the globe!  - Iana Mescova, Senior Product Designer, @Dayforce 
- I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions - This course is by far the most engaging one I've taken. The short videos and tasks are perfect for my learning style. I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions based on goals and metrics and gain stakeholder buy-in.  - Gemma Helyer, Senior Product Designer 
- Course provided me with the confidence to steer product strategy effectively - If you are a designer looking to influence product vision and drive your design team's visibility, I highly recommend this course. It has provided me with the confidence to steer product strategy effectively, coupled with practical skills to execute it. The blend of live sessions and on-demand resources made the learning experience thoroughly enjoyable.  - Liva Kacara, Product Designer @Nexudus 
- It opened up a growth area I didn't even know I had. - The best word to describe the course is illuminating. It opened up a growth area I didn't even know I had. The knowledge that I gained from this course is invaluable, especially as a senior designer at a small startup. I have the confidence now to start implementing these tools in my day-to-day to become a strategy-armed product designer.  - Jane Slaughter, Senior Product Designer @Philo 
- I already got a new job offer! - I already got a new job offer! I learned a lot about how to back my design solution with a design rationale from your course, and my design thinking become more rational and more like logic backed. I'm really, really thankful for that. Some of the questions we discussed was even the same as the interview questions!  - Qingyu Huang, Product Designer @Wanderboat.AI 
- I learned how to improve collaboration with my product partners, get involved early in product planning and be a better communicator! - I learned how to improve collaboration with my product partners, get involved early in product planning and overall be a better communicator! The live working and Q&A sessions added a human touch to the course and I loved meeting so many new design pals across the globe!  - Iana Mescova, Senior Product Designer, @Dayforce 
- I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions - This course is by far the most engaging one I've taken. The short videos and tasks are perfect for my learning style. I feel empowered to create change in my organization, securing design a seat at the table to make informed decisions based on goals and metrics and gain stakeholder buy-in.  - Gemma Helyer, Senior Product Designer 
- Course provided me with the confidence to steer product strategy effectively - If you are a designer looking to influence product vision and drive your design team's visibility, I highly recommend this course. It has provided me with the confidence to steer product strategy effectively, coupled with practical skills to execute it. The blend of live sessions and on-demand resources made the learning experience thoroughly enjoyable.  - Liva Kacara, Product Designer @Nexudus 
Want to hear from more students?
Pay once, get lifetime access
28 video lessons
25 expert clips from design leaders at Google, Stripe, Uber, Discord, IKEA, Shopify, Klarna and many more
6 hands-on exercises
6 practical templates
Access to all course slides
60+ extra reading links
Base Access
Premium Perks
15 guest speaker deep dives from Booking.com, LinkedIn, Wealthsimple, Kroger, Hygraph and many more
6 PM diaries from Square, arena.im, Wealthsimple, One Knight Consulting, Stripes and Continuum
Level Up Club access with 400+ designers
Sessions with industry experts are an incredible opportunity to hear honest, practical advice.

Maitrayee, UX Designer
US$499
/ forever
or 3 monthly payments of US $180
Pay once, get lifetime access
28 video lessons
25 expert clips from Google, Stripe, Uber, Discord, IKEA, Shopify, Klarna and many more
6 hands-on exercises
6 practical homework materials
Access to all course slides
60+ extra reading links
Base Perks
Premium Perks
15 guest speaker deep dives from Booking.com, LinkedIn, Wealthsimple, Kroger, Hygraph and many more
6 PM diaries from Square, arena.im, Wealthsimple, One Knight Consulting, Stripes and Continuum
Level up Club access with 400+ designers
Sessions with industry experts are an incredible opportunity to hear honest, practical advice.

Maitrayee, UX Designer
US$499
/ forever
or 3 monthly payments of US $180
Pay once, get lifetime access
28 video lessons
25 expert clips from design leaders at Google, Stripe, Uber, Discord, IKEA, Shopify, Klarna and many more
6 hands-on exercises
6 practical templates
Access to all course slides
60+ extra reading links
Base Access
Premium Perks
15 guest speaker deep dives from Booking.com, LinkedIn, Wealthsimple, Kroger, Hygraph and many more
6 PM diaries from Square, arena.im, Wealthsimple, One Knight Consulting, Stripes and Continuum
Level Up Club access with 400+ designers
Sessions with industry experts are an incredible opportunity to hear honest, practical advice.

Maitrayee, UX Designer
US$499
/ forever
or 3 monthly payments of US $180
Not sure which plan to choose?
Meet your instructor, Femke
"The most impactful projects have been the ones where I was able to influence product from day one."
10 years of design experience
3 years as a design manager
5 years mentoring designers
500+ designers mentored 1:1
150K+ designers reached through online teaching
Designed at these companies
FAQs
Got questions? We've got answers!
Who is this course for?
Who is this course for?
Who is this course for?
Is this course self-paced or live?
Is this course self-paced or live?
Is this course self-paced or live?
Do I get a certificate?
Do I get a certificate?
Do I get a certificate?
Can I expense this course to my employer?
Can I expense this course to my employer?
Can I expense this course to my employer?
Can I pay in instalments?
Can I pay in instalments?
Can I pay in instalments?
Is there a refund policy?
Is there a refund policy?
Is there a refund policy?
Are there any discounts?
Are there any discounts?
Are there any discounts?
Got more questions?
Email team@femke.design