Product Strategy for Designers by

Say goodbye to pixel pushing and hello to strategic influence

Learn how to build internal influence to get your design ideas approved and extend your impact beyond the canvas.

12 practical exercises

12 practical exercises

12 practical exercises

28 video lessons

28 video lessons

28 video lessons

21 guest speakers

21 guest speakers

21 guest speakers

Building conviction

Building conviction

Building conviction

Influencing product

Influencing product

Influencing product

100+ reading resources

100+ reading resources

Design strategy

Design strategy

Design strategy

24 expert clips

24 expert clips

24 expert clips

6 Notion templates

6 Notion templates

6 Notion templates

Storytelling

Storytelling

Taken by 500+ designers

Sneak Peek

Learn directly from design and product leaders while building confidence to drive strategy

The modules are well-paced and easy to digest, making the content approachable yet impactful.

Vicki, Product Designer @ Teladoc Health

The modules are well-paced and easy to digest, making the content approachable yet impactful.

Vicki, Product Designer
@ Teladoc Health

The modules are well-paced and easy to digest, making the content approachable yet impactful.

Vicki, Product Designer @ Teladoc Health

The guest speakers added real-world insights that boosted my confidence.

Mehraj, Product Designer @ Walmart

The guest speakers added real-world insights that boosted my confidence.

Mehraj, Product Designer
@ Walmart

The guest speakers added real-world insights that boosted my confidence.

Mehraj, Product Designer @ Walmart

Course in a nutshell

30 video lessons

Dive into in-depth video lessons packed with practical insights you can apply right away.

6 document templates

Apply what you learn instantly with templates for PRD's, Design Vision Planning & more.

72 reading materials

Deepen your knowledge with curated reading resources.

21 expert clips from leaders

Insights from design & product leaders at companies like Shopify, Google, Stripe & more.

Self-paced

Complete at your own speed and on demand, whenever it fits your schedule.

Lifetime access

Keep unlimited access to all course materials, forever.

12 practical exercises

Apply what you learn with hands-on writing exercises.

72 reading materials

Deepen your knowledge with curated reading resources.

21 expert clips

Enhance your learning with insights from industry experts.

Self-paced

Complete at your own speed, whenever it fits your schedule.

Lifetime access

Keep unlimited access to all course materials, forever.

Course Syllabus

Six modules to help you move from pixel pusher to product partner

Premium perks

Get access to deep dives from industry leaders and connect with 400+ designers in the Level Up Club to apply insights, share feedback, and grow your career.

15x Deep Dive videos

60min guest speaker deep dives from Booking.com, LinkedIn, Wealthsimple, Kroger, Hygraph and more

6x Product Manager Diary videos

Videos from Product Managers at Square, arena.im, Wealthsimple, One Knight Consulting, Stripes and Continuum

Level Up Club access

Join 400+ designers and get invites to monthly livestreams with industry leading guests, opportunity for Q&A and 1x free mentoring session with Femke

Premium perks

Get access to deep dives from industry leaders and connect with 400+ designers in the Level Up Club to apply insights, share feedback, and grow your career.

15x Deep Dive videos

60min guest speaker deep dives from Booking.com, LinkedIn, Wealthsimple, Kroger, Hygraph and more

6x Product Manager Diary videos

Videos from Product Managers at Square, arena.im, Wealthsimple, One Knight Consulting, Stripes and Continuum

Level Up Club access

Join 400+ designers and get invites to monthly livestreams with industry leading guests, opportunity for Q&A and 1x free mentoring session with Femke

1

Introduction to Product

Learn the fundamentals of product thinking and what it takes to build a successful product

5 video lessons

Hands on exercise: write problem statement

Practical homework material: write your own PRD

4 expert clips from PMs at Discord, IKEA, FinTech and Coda

12 further reading materials for growing in product and design careers

Downloadable video lessons slide decks

4 hours

1

Introduction to Product

4 hours

Built upon your understanding of the role and responsibilities of a PM.

5 video lessons

Hands on exercise: write problem statement

Practical homework material: write your own PRD

4 expert clips from PMs at Discord, IKEA, FinTech and Coda

12 further reading materials for growing in product and design careers

Downloadable video lessons slide decks

1

Introduction to Product

Learn the fundamentals of product thinking and what it takes to build a successful product

5 video lessons

Hands on exercise: write problem statement

Practical homework material: write your own PRD

4 expert clips from PMs at Discord, IKEA, FinTech and Coda

12 further reading materials for growing in product and design careers

Downloadable video lessons slide decks

4 hours

Watch One Lesson Free

2

Developing a product strategy

5 hours

2

Developing a product strategy

5 hours

2

Developing a product strategy

5 hours

3

Crafting principles

4 hours

3

Crafting principles

4 hours

3

Crafting principles

4 hours

4

Leading through communication

4 hours

3

Crafting principles

4 hours

4

Leading through communication

4 hours

5

Become an engaging storyteller

4 hours

4

Leading through communication

4 hours

5

Become an engaging storyteller

4 hours

6

Influencing design culture

3 hours

5

Become an engaging storyteller

4 hours

6

Influencing design culture

3 hours

Premium perks

Gain the confidence to lead the next team update, start newsletters, and gain templates to help you step up.

15 guest speaker deep dives from Booking.com, LinkedIn, Wealthsimple, Kroger, Hygraph and many more

6 PM diaries from Square, arena.im, Wealthsimple, One Knight Consulting, Stripes and Continuum

Level Up Club access with 400+ designers

6

Influencing design culture

3 hours

All of the modules provided practical walkthoughts, explanations and examples of practical strategies and were incredibly insightful.

Daniel, Lead User Experience Designer @ Boomi

All of the modules provided practical walkthoughts, explanations and examples of practical strategies and were incredibly insightful.

Daniel, Lead User Experience Designer @ Boomi

All of the modules provided practical walkthoughts, explanations and examples of practical strategies and were incredibly insightful.

Daniel, Lead User Experience Designer @ Boomi

Who this course is for

Made for designers who want to stop watching others get promoted and prove they think like a product leader

Designers who want to shape product strategy

You're looking to move beyond being handed solutions – you want to influence the roadmap.

Designers on the cusp of Senior

You're looking to close a few gaps needed to finally land that promotion to Senior and gain trust from senior stakeholders.

Individuals who want to lead design process

You’re looking to take ownership, align teams, and lead design with confidence.

In-house designers who want to level up

You're confident in your craft – now you're looking to level up design strategy and influence.

Testimonials

Join designers who bridged the gap between 'Design Thinking' and 'Business Impact'

Based on 200+ reviews

Want to hear from more students?

See 200+ testimonials
See 200+ testimonials

Pay once, get lifetime access

28 video lessons

25 expert clips from design leaders at Google, Stripe, Uber, Discord, IKEA, Shopify, Klarna and many more

6 hands-on exercises

6 practical templates

Access to all course slides

60+ extra reading links

Base Access

Premium Perks

15 guest speaker deep dives from Booking.com, LinkedIn, Wealthsimple, Kroger, Hygraph and many more

6 PM diaries from Square, arena.im, Wealthsimple, One Knight Consulting, Stripes and Continuum

Level Up Club access with 400+ designers

Sessions with industry experts are an incredible opportunity to hear honest, practical advice.

Maitrayee, UX Designer

AAdddd  PPrreemmiiuumm  PPeerrkkss

or 3 monthly payments of US $180

Pay once, get lifetime access

28 video lessons

25 expert clips from Google, Stripe, Uber, Discord, IKEA, Shopify, Klarna and many more

6 hands-on exercises

6 practical homework materials

Access to all course slides

60+ extra reading links

Base Perks

Premium Perks

15 guest speaker deep dives from Booking.com, LinkedIn, Wealthsimple, Kroger, Hygraph and many more

6 PM diaries from Square, arena.im, Wealthsimple, One Knight Consulting, Stripes and Continuum

Level up Club access with 400+ designers

Sessions with industry experts are an incredible opportunity to hear honest, practical advice.

Maitrayee, UX Designer

or 3 monthly payments of US $180

Pay once, get lifetime access

28 video lessons

25 expert clips from design leaders at Google, Stripe, Uber, Discord, IKEA, Shopify, Klarna and many more

6 hands-on exercises

6 practical templates

Access to all course slides

60+ extra reading links

Base Access

Premium Perks

15 guest speaker deep dives from Booking.com, LinkedIn, Wealthsimple, Kroger, Hygraph and many more

6 PM diaries from Square, arena.im, Wealthsimple, One Knight Consulting, Stripes and Continuum

Level Up Club access with 400+ designers

Sessions with industry experts are an incredible opportunity to hear honest, practical advice.

Maitrayee, UX Designer

AAdddd  PPrreemmiiuumm  PPeerrkkss

or 3 monthly payments of US $180

Not sure which plan to choose?

Watch Free Lesson
Watch Free Lesson
Watch Free Lesson

Meet your instructor, Femke

"The most impactful projects have been the ones where I was able to influence product from day one."

10 years of design experience

3 years as a design manager

5 years mentoring designers

500+ designers mentored 1:1

150K+ designers reached through online teaching

Designed at these companies

FAQs

Got questions? We've got answers!

Who is this course for?

Who is this course for?

Who is this course for?

Is this course self-paced or live?

Is this course self-paced or live?

Is this course self-paced or live?

Do I get a certificate?

Do I get a certificate?

Do I get a certificate?

Can I expense this course to my employer?

Can I expense this course to my employer?

Can I expense this course to my employer?

Can I pay in instalments?

Can I pay in instalments?

Can I pay in instalments?

Is there a refund policy?

Is there a refund policy?

Is there a refund policy?

Are there any discounts?

Are there any discounts?

Are there any discounts?

Got more questions?

Email team@femke.design